IBM has been in the information technology (IT) industry since that industry began, and we've seen it change many times. Often, we've led those changes. Today, we are again aligned around a single, focused business model: innovation. IBM takes its breadth and depth of insight on issues, processes and operations across a variety of industries, and invents and applies technology to help solve its clients' most important business and competitive problems.

Although we remain committed, as ever, to lead the development of state-of-the-art technologies and the products and service offerings built around them, we measure ourselves today by how well we help clients succeed. That's at the core of what we value, but it's also because the IT industry is on the cusp of a profound shift. The ubiquity of networked computing is changing the ways organizations can, should, and will do business — bringing dramatic improvements in productivity, transforming industries, and creating opportunities for entirely new market segments. That is what we mean when we talk about On Demand Business.